What’s Up With the Architectural Connection?
The inspiration for Coolhaus started when co-founder Natasha was exploring the concept of “Farchitecture” – or, Food + Architecture – in her graduate architecture program. The concept originated with the broader notion that design could enhance one’s eating experience, and, by the same token, that food could bring awareness to the the design field, especially during the recession. After experimenting with different kinds of desserts, it quickly became clear that ice cream sandwiches were a perfect (and not to mention, delicious) medium to further explore this relationship.
Cookies, ice cream, and their combinations presented endless possibilities to deconstruct flavor profiles, and using pun-y names like the “Frank Berry” (Snickerdoodle cookies + Strawberry ice cream) started making knowledge about architecture and design fun and accessible amongst consumers. In fact, the name of the company (which is the first project under the Farchitecture umbrella) is a triple entendre:
1. Bauhaus, an influential modernist design movement of the 1920’s and 30’s.
2. Rem Koolhaas, a famous Dutch architect and theorist.
3. “Cool house,” or what you’re eating when you bite into an ice cream sandwich…right?