Natasha Case is a Los Angeles native. She attended UC Berkeley for her undergraduate studies, where she majored in Architecture and double minored in City & Regional Planning and Italian Studies. Natasha furthered those studies at UCLA where she pursued a Masters of Architecture, and after graduating worked as an architectural intern at Walt Disney Imagineering in Hotel and Master Planning. During this time she started baking cookies and making ice cream, and naming the ice cream sandwich combinations after famous architects and architectural movements. She handed them out to her peers who found them to be tasty comic relief in spite of recent layoffs and discussion of further impending cutbacks. She had also just met Freya, who was helping her make the product behind the scenes along with putting numbers to the concept as a business model.
A few months later, they bought a beat up postal van on Craigslist, officially called the ice cream sandwich line Coolhaus (after architect Rem Koolhaas, Bauhaus – the minimalist design and lifestyle movement of the 1920’s and 1930’s in Germany …and because the ice cream sandwiches looked like tiny cold houses!), and were [barely] ready to hit the road!
The first event they participated in was Coachella Valley Music Festival in 2009, where they towed their barely drive-able postal van to the concert grounds and setup to serve their product to an audience of 100,000. They built a loyal following over the festival weekend and returned to LA to an abundance of viral press, a rapidly building social media following, and an eager foodie audience/client and customer base.
Since then, Natasha, as CEO, has overseen the business to a national fleet of trucks, including 4 trucks and two brick and mortars (Old Town Pasadena and Culver City) in LA, 2 trucks and one cart in NYC, and 4 truck in Dallas, TX. Coolhaus has distribution in over 5,000 supermarket doors nationwide. Under Natasha‘s oversight as CEO, Coolhaus has become one of the leading innovative dessert brands, and successfully launched new products including hand-dipped ice cream bars and pints for grocery. Thus far, the company revenue has at least doubled if not tripled every year, with 2017 yielding healthy profits.
Natasha works today as the CEO of Coolhaus, creating new products, designing merchandise and packaging, running the marketing department, building new relationships and innovating ideas that keep Coolhaus on top of its game as zealous expansion continues. Natasha has been named Forbes 30 Under 30 for Food and Beverage, and Zagat 30 Under 30 in New York City.